Roku Said in Sale Talks, Including for Possible Media Tie-Up

[BumRushDaShow]

Source: Bloomberg

June 12, 2026 at 3:13 PM EDT
Updated on June 12, 2026 at 3:52 PM EDT


Roku Inc., the streaming video platform, is in talks to sell itself, people with knowledge of the matter said.

The San Jose, California-based company has been in discussions with at least one US media company about a potential combination, the people said, asking not to be identified because the information is private.

Roku’s shares rose as much as 24% in New York trading Friday. They were up 20% to $144.14 at 3:50 p.m., giving the company a market value of more than $21 billion.

No final decisions have been made on a potential sale, and there’s no certainty the deliberations will lead to a transaction, the people said. A representative for Roku didn’t immediately respond to a request for comment.

Read more: https://www.bloomberg.com/news/articles/2026-06-12/roku-said-to-be-in-sale-talks-including-possible-media-tie-up?srnd=homepage-americas

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No paywall (gift)

[LearnedHand]

1. Omg no!

I have relished the independence of the Roku platform since about 2008 or so. I HATE the corporate consolidation going on under this thieving administration.

Edit: The gift link doesn’t work?

[BumRushDaShow]

2. I know a lot of DUers use Roku so when I saw that, I wanted to get it out there

The gift link is in the "comments" section and should work (not the main OP link).

I did just find a MSN unlocked version so hope that helps -
https://www.msn.com/en-us/money/companies/roku-said-in-sale-talks-including-for-possible-media-tie-up/ar-AA25vzAP

[LearnedHand]

3. I immediately wrote to Roku corporate

Begging them not to enshittify the best streaming platform by selling it to a media company. Like they care, but I expressed my thoughts anyway. Thx for the MSN link.

[Polybius]

4. Yeah, it's all about the offer

If they get one that's way over market value, they would get fired if they didn't take it. Like when Elon bought Twitter. He offered three times what the company was worth. Hard to say no to that.

I love my car, but if you offer me $60k for it, it's yours.

[ananda]

7. If worse comes to worse...

what's a good alternative to ROKU ???

[LearnedHand]

11. Watching each streaming service in their own apps on a laptop

It’s a complete pain in the ass but not as much as Apple TV or Amazon Fire. Just. No. You can cast the laptop image to a tv as well I do this when I travel.

[mdbl]

5. If Roku sells to some nefarious source, is there any other device I can use?

I use Roku on all my TV's. I will have to stop using them if they are sold to assholes like the ellisons or murdochs.

[IbogaProject]

6. What I love about Roku was the remote jack the headphone jack

I think Bluetooth has advanced so you can use newer Bluetooth devices with newer TVs. But I felt the headphone jack was foolproof as you could have the TV's actual volume set real low. That was an important device when we were raising our kid in a tiny apartment. I'm on my third Roku now, last two have been Ultras with the Headphone remote. we rarely use it now that we are in a spacious apartment and.

Alternatives are, AppleTV (set top box), Amazon's Fire streaming devices, the ONN streaming box, which is a straight Google TV (their special media centered android variant). Word is the AppleTV have much more powerful hardware than the others but they are centered to the Apple Ecosystem. I checked and AppleTV has both Android and Windows apps, so it will play fine whether or not you have any Apple stuff.

[fujiyamasan]

8. I have the ONN Google TV device from Walmart

It was super cheap. I just wanted something with android app support. Works, but the remote is a little glitchy at times and slow. But for the price around $20 bucks can’t complain

[mdbl]

9. Not that I love Apple that much anymore, but

if Roku is sold to worse people, I'll consider the options you highlighted. Thanks for the suggestions.

[LeftInTX]

10. I've had my Roku since 2014. It's never given me any problems.

[LearnedHand]

12. The Apple TV interface sucks donkey balls

As does the Amazon Fire. But that’s my own judgment based on loving the clean Roku interface.

[IbogaProject]

13. I've only used roku and a computer with a wireless keyboard for TV media

But I wanted to present info about alternatives in case some far right wing monster buys Roku Inc.