N.J. campaigns brace for voter data shutdown under new law
Political campaigns, candidates, party organizations, and advocacy groups could lose access to critical voter data as early as tonight after a sweeping new state law has data providers scrambling to determine whether they can legally continue selling information used to target voters in New Jersey.
The law, signed by Gov. Mikie Sherrill on June 30, creates the nation’s most aggressive regulation of the consumer data industry, imposing annual registration fees of up to $1.5 million on certain companies that sell or license personal data and civil penalties of up to $50,000 per record for unlawful sales of sensitive data.
Political data vendors from both parties say the breadth of the legislation — and the lack of implementing regulations — has created immediate uncertainty over whether some voter files, demographic models, and targeting and microtargeting products can continue to be sold in New Jersey without risking crippling liability.
That could, at least until a fix is found, bring data-driven political campaigns to a halt. Campaign technology companies, like the BGP Van for Democrats and the GOP Data Center for Republicans, could be preparing for an immediate shutdown
https://newjerseyglobe.com/campaigns/n-j-campaigns-brace-for-voter-data-shutdown-under-new-law/