"Climate Impacts Aren't Better Conditions For Vineyards In Kent, They're Broad-Spectrum Enshittification"
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On Friday, however, I agreed to make the argument the next morning on LBC that heatwaves arent a treat, theyre a problem. We have to do more than just ready our infrastructure for the more intense temperatures to come: we have to bring our narrative a bit closer to reality. The climate crisis isnt tomorrows problem, its todays, and its impacts arent better conditions for vineyards in Kent, they are a broad-spectrum enshittification, in which everything, from bus journeys to growing dahlias, becomes harder, and takes longer, and is worse. It was, in other words, exactly the kind of true, unlovely thing that I dont like being the person to say, and I dont know why I said yes its possible that I was just too hot.
Once the thought was implanted, though, I couldnt help but notice the heatwave media formula, and how extravagantly weird it is. It starts a few days before, as soon as the Met Office gives us all a heads-up, and is illustrated with either a stock photo of an ice-cream, or a chart of graphics in which the sun is always smiling and sometimes has his hat on. As the heat begins, images pour in as they happen: kids splashing in a fountain, heaving beaches. Its like illustrating a war with a photo of a soldier coming home and kissing his sweetheart: sure, that must happen to some people, eventually, but it is not most peoples lived reality of war. More evocative photos would be: your pet, or anyones pet, lying beached on the floor, with that baleful, all-species expression: How are you doing this to me, human, and why?; people on the tube looking as if theyre all about to faint; office workers fighting over a fan; tourists overwhelmed by the merciless sun on their shelterless day trip to hell.
I went on a tour of the Arctic Circle once, years ago, and we all moaned constantly about the cold, until the gruff Swedish guide said: Listen, you marshmallows, (he really did call us that; I kind of liked it), At least you can protect yourself against the cold. How do you protect yourself against the heat? A woman in the group said: Thats easy factor 50 and a piña colada, and everyone laughed, and its taken me 25 years to realise that even though she was funny, he was still right.
An estimated 600 people will die as a result of this one heatwave. Those kinds of numbers from a virus would spark at least a localised lockdown, and in a plane crash, a national day of mourning. But its hard to respond to climate fatalities proportionately without confronting global heating and taking on the underlying inequalities that make some people more vulnerable than others. High temperatures are much more dangerous when youre disabled, when youre homeless, when youre incarcerated, when youre old. It would be pretty rum to be squeezing disability benefits at the same time as worrying about whether disabled people are at greater risk from the weather, and need more care better to imagine this an act of God, in which the deaths cannot possibly be prevented.
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https://www.theguardian.com/commentisfree/2025/jun/23/why-do-we-pretend-heatwaves-are-fun-and-ignore-the-brutal-burning-reality