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Music Appreciation

Ranting Randy

(347 posts)

24. No, marketing doesn't control, it "tries" to shape desired outcomes.

Reply to highplainsdem (Reply #23)

Tue Sep 2, 2025, 09:05 AM

Sep 2025

Sometimes it is successful, sometimes not. Remember "New Coke"? Their marketing plan flopped spectacularly.

You can believe that bands form and tour and sell merch spontaneously if you wish. My contention is that a marketing plan was established long before the concert dates, and it was successful and well-done. Fans wanted a reunion and the marketers were able to boost/exploit the fan's interests rather effectively.

Regarding reviewers, my contention was that astute bands treat interviewers/ reviewers nicely. That is an intelligent way to treat someone who has the power to reach thousands.

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Although the guidelines I posted here ask people not to post to criticize artists others like, this Oasis reunion tour [View all] highplainsdem Aug 2025 OP

This tour made me a fan. speak easy Aug 2025 #1

This tour is part of the reason I like them much more than I used to, but the main reason is paying more highplainsdem Aug 2025 #9

Good touring bands get my respect and attention nt Bobstandard Sep 2025 #26

I am meh on them. More a Radiohead and The Smile fan NewHendoLib Aug 2025 #2

Both of those Thom Yorke bands are/were good. highplainsdem Aug 2025 #10

I'm a fan. Also, Beady Eye, Liam's side jam...good stuff cayugafalls Aug 2025 #3

Thanks! I need to give a lot more attention to Beady Eye, and Liam's solo work, and Noel's High Flying Birds. highplainsdem Aug 2025 #11

Meh. Fiendish Thingy Aug 2025 #4

It is one of the best....marketing campaigns in years Ranting Randy Aug 2025 #6

Could you please explain exactly what you think was "a marketing campaign"? highplainsdem Aug 2025 #14

Sure, scarcity is a strong driver, usually results in higher prices. This was the first campaign after many years away. Ranting Randy Sep 2025 #18

The demand was definitely there, but there was no "huge radio promotion months in advance." Tickets highplainsdem Sep 2025 #19

I look at the world from a marketing perspective. Ranting Randy Sep 2025 #20

I just pointed out there was only 4 days' notice, not months of promotion. That's a realistic perspective. highplainsdem Sep 2025 #21

Marketing includes trying to create demand, (they did a great job here)... Ranting Randy Sep 2025 #22

Wow. highplainsdem Sep 2025 #23

No, marketing doesn't control, it "tries" to shape desired outcomes. Ranting Randy Sep 2025 #24

That's backtracking a bit from what you said earlier highplainsdem Sep 2025 #25

All of us are entitled to "meh" opinions of artists others love. But I want to add something to highplainsdem Aug 2025 #13

I'm Fine With It ProfessorGAC Aug 2025 #5

Thanks! They really were a BFD, and apparently still are. And the success of this reunion tour is highplainsdem Aug 2025 #15

Grateful for the replies here so far, and hoping for more... highplainsdem Aug 2025 #7

I've held off on responding to any of the replies here because I just wanted to hear other people's highplainsdem Aug 2025 #8

It is an essential thing! Music hits people in such unique ways NewHendoLib Aug 2025 #12

It would be incredibly boring if there weren't a lot of different artists reflecting and expressing different highplainsdem Aug 2025 #16

One more kick... highplainsdem Sep 2025 #17